Barbara Billingsley (Beaver's mom June Cleaver)
Etymology: Scots glamour, alteration of English grammar; from the popular association of erudition with occult practices
1 : a magic spell <the girls appeared to be under a glamour -- Llewelyn Powys>
2 : an exciting and often illusory and romantic attractiveness; especially : alluring or fascinating personal attraction -- often used attributively <glamour stock> <glamour boy> <glamour girl>

Pretty simple right? The word glamour which has entered our lexicon to signify occult practices, a magic spell, or an exciting and often illusory and romantic attractiveness. But, it also signifies something else: namely the alluring or fascinating personal attraction.

But what do we think of when we think glamour? A look, a glamorous lifestyle, an ‘attitude’…or a string of pearls with the little black dress? It’s all of these things…glamour ‘signifies’ a look, a lifestyle, an attitude fused through fashion.

Even Leave it to Beaver’s mother wore pearls whilst in the domestic kitchen in the 1950’s. 

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